This text begins by introducing basic concepts from the ground up, such as the marketing environment, customer behaviour and segmentation and positioning.
| ISBN-13: | 9780077121907 |
| ISBN-10: | 0077121902 |
| Publisher: | McGraw-Hill Higher Education |
| Publication date: | 2009 |
| Edition description: | 3rd |
| Pages: | 363 |
| Product dimensions: | Height: 10.2999794 Inches, Length: 7.7999844 Inches, Width: 0.7098411 Inches |
| Author: | David Jobber, John Fahy |
| Language: | en |
| Binding: | Paperback |
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