This text begins by introducing basic concepts from the ground up, such as the marketing environment, customer behaviour and segmentation and positioning.
| ISBN-13: | 9780077125608 |
| ISBN-10: | 0077125606 |
| Publisher: | McGraw-Hill Education |
| Publication date: | 2009-03-16 |
| Edition description: | 3rd Revised edition |
| Pages: | 363 |
| Product dimensions: | Height: 10.2999794 Inches, Length: 7.7999844 Inches, Weight: 1.543235834 Pounds, Width: 0.62992 Inches |
| Author: | David Jobber, John Fahy |
| Language: | en |
| Binding: | Paperback |
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