Fundamentals of Selling: Customers for Life (MCGRAW HILL/IRWIN SERIES IN MARKETING)

Fundamentals of Selling is Irwin/McGraw-Hill's number one selling "Selling" text. Its approach is classic and practical. Charles Futrell draws widely from his own experience as a sales professional rather than from a staid theoretical perspective. Futrell continues to develop contemporary themes, such as relationship selling and technology around his classic approach. New to this edition:WWW exercises and Internet coverage, New ACT! Software appendix which discusses the use of this professional selling software and demonstrates how technology is used by a sales person, and PowerPoint!