This guide covers: how to get the most from every marketing pound; developing an appropriate marketing strategy; setting budgets and allocating resources; managing campaigns and evaluating results. It also evaluates the costs and benefits of particular techniques.
| ISBN-13: | 9780273607632 |
| ISBN-10: | 0273607634 |
| Publisher: | Pitman |
| Publication date: | 1994 |
| Pages: | 213 |
| Product dimensions: | Height: 9.75 Inches, Length: 6.5 Inches, Weight: 1.1464037624 Pounds, Width: 0.75 Inches |
| Author: | Alan Wolfe |
| Language: | en |
| Binding: | Hardcover |
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