Provides a descriptive analysis of the globalization challenge for East Asian Firms and a prescriptive framework of how Asian firms can manage the internationalisation process. The book will contain: An introduction on the internationalisation challenges specific to the Asian firm and the outline of a model on internationalisation in Asia A series of 8 case studies written by CEOs, illustrating different aspects of internationalisation in Asia.
| ISBN-13: | 9780470821305 |
| ISBN-10: | 0470821302 |
| Publisher: | Wiley |
| Publication date: | 2005-05-09 |
| Edition description: | 1 |
| Pages: | 228 |
| Product dimensions: | Height: 9.21258 Inches, Length: 6.436995 Inches, Weight: 1.6314207388 Pounds, Width: 1.606296 Inches |
| Author: | Arnoud DeMeyer, Peter Williamson, Frank-Jürgen Richter, Pamela C. M. Mar |
| Language: | en |
| Binding: | Hardcover |
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