Addressing issues involved in product development for a global market with a "real world" focus, this book covers major areas during the development cycle, provides insights into researching cultural differences, and also provides tools for Cultural Awareness Testing. CD-ROM includes examples and illustrations.
| ISBN-13: | 9780122537905 |
| ISBN-10: | 0122537904 |
| Publisher: | Academic |
| Publication date: | 1995 |
| Pages: | 191 |
| Product dimensions: | Height: 9.25 Inches, Length: 7.5 Inches, Weight: 1.22136093148 Pounds, Width: 0.75 Inches |
| Author: | Tony Fernandes |
| Language: | en |
| Binding: | Paperback |
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