For graduate courses in International and Global Marketing. The leading graduate-level case text in international marketing, as well as a popular reference for practitioners, this Sixth Edition focuses on the opportunities and challenges of global markets and the threat of global competition across a broad spectrum of industries.
| ISBN-13: | 9780139030239 |
| ISBN-10: | 0139030239 |
| Publisher: | Prentice Hall College Div |
| Publication date: | 1998 |
| Edition description: | 6 |
| Pages: | 656 |
| Product dimensions: | Height: 10.2362 Inches, Length: 8.2677 Inches, Weight: 2.425084882 Pounds, Width: 0.98425 inches |
| Author: | Warren J. Keegan |
| Language: | en |
| Binding: | Hardcover |
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