Grand Stand Design for trade fair stands / [Texts Clare Lowther ... Transl. InOtherWords and Joy Kearney]. Less than 500m2

The scenographic design of space and atmosphere is a fundamental element¦for stimulating personal experiences. Fair stand design has become increasingly¦important and designers are playing an essential role in visualising the identity¦of brands into captivating corporate presentations.¦Grand Stand II presents current developments in fair stand design in a double volume¦publication, packaged in a luxurious hard slipcase. Volume 1 concentrates¦on small-scale stands less than 500 square metres and presents examples of¦remarkable atmospheric design solutions created within challenging spatial limitations¦on a single page. Volume 2 focuses on show-stopping large-scale stands¦by internationally renowned brands and companies on double-page spreads¦with stunning photographic visuals.¦The nearly 180 showcased projects are introduced with copious images and¦accompanied by commentary including company profiles as well as information¦about the designers. This makes Grand Stand II the definitive publication on contemporary¦stand design worldwide. ¦