Handbook for Qualitative Research in Emerging Markets Methods and Applications

This Handbook uses first-person narratives from a diverse array of leading scholars to capture the complexity of qualitative research in emerging markets. It showcases the value of interdisciplinary research in under-theorised contexts and provides actionable guidelines for established and emerging scholars in the field.Contributing authors reflect on the challenges and opportunities of emerging markets research, linking their experiences with extant literature. They examine methods-related difficulties such as data gathering and analyse other challenging factors including issues of ethics and bias. Chapters highlight key aspects of doing research in challenging contexts and present scholarly solutions for future work in the field.The Handbook for Qualitative Research in Emerging Markets is an essential resource for academics and students of international business, management, development studies and qualitative research methods. Researchers of emerging markets will particularly benefit from the book's practical insights.