The Handbook of Market Segmentation: Strategic Target Marketing for Business and Technology Firms, is a practical, how-to guide to what marketers need to know about defining, segmenting, and targeting business markets: assessing customer needs; gauging th
| ISBN-13: | 9788179926437 |
| ISBN-10: | 8179926435 |
| Publisher: | Jaico Publishing House |
| Publication date: | 2009-05 |
| Pages: | 260 |
| Product dimensions: | height: 200 mm, length: 140 mm, width: 40 mm, weight: 500 g |
| Author: | Art Weinstein, Frank B. Watts |
| Language: | en |
| Binding: | Paperback |
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