The fifth edition of Terence Shimp's market-leading Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications fully integrates all aspects of marketing communication, providing a more complete treatment of sales promotion, point-of-purchase communications, and advertising media selection than any text on the market. Thoroughly revised and updated, this new edition is more useful, current, and student-friendly than ever.
| ISBN-13: | 9780030211133 |
| ISBN-10: | 0030211131 |
| Publisher: | Harcourt College Publishers |
| Publication date: | 1999 |
| Edition description: | 5 |
| Pages: | 64 |
| Product dimensions: | Height: 9.25 Inches, Length: 1.25 Inches, Weight: 3.70156137898 Pounds, Width: 11.5 Inches |
| Author: | Deborah Morley, Barb Solberg |
| Language: | en |
| Binding: | Hardcover |
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