Hospitality E-marketing

"The hotel business is arguably the most lucrative business within the hospitality industry. This is proven by the astronomical growth rate of the industry. However, in the recent years, the industry has witnessed a high level of competitions which makes hotel owners and managers search for new ways of ensuring success in their business voyages by applying different strategies to yield high occupancy rate of their hotel rooms and concomitantly provides them with good returns on their investment.Marketing plays a crucial role in helping businesses to maximize bookings and revenue. In any business, marketing strategy plays a key role in building a brand, alluring new customers and maintaining loyalty. The hospitality is no different. The hospitality industry is mostly made up of tourism so a consistent brand identity is also very essential. Marketers want to ensure that brand awareness exists so that customers will use their services repeatedly. Repeat customers bring in a splendid portion of revenue, so marketing strategy must be split between maintaining relationships with past customers in order to look out for new ones.The hotel industry is in a rapidly growing sector in the modern period. The tourism industry is being highly beneficiated from the hotel industry. Many tourists come to visit the place and hotel provide a better facility of living and taking rest. Hospitality sector offers a direct impact on the customer and linked with each other. As it directly affects customer satisfaction. If there are many excellent hotels with star rating than more high-income tourist come to spend their leisure time with their family which increase the economy of the country. The hotel industry captures tourist and grows the business market at a high rate. The flow of internal and foreign tourist start to increase in advance manner and raise the overall GDP and gross rate of a nation in a positive way. This edition is thoroughly revised and new chapters are added This edition is comprised of eight chapters."--Back cover