• Identity-Based Brand Management: Fundamentals―Strategy―Implementation―Controlling

Identity-Based Brand Management: Fundamentals―Strategy―Implementation―Controlling

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Product Details

ISBN-13: 9783658483142
ISBN-10: 3658483148
Publisher: Springer Gabler
Publication date: 2025-07-16
Edition description: 3
Pages: 334
Product dimensions: Height: 9.4488 inches, Length: 6.61416 inches, Weight: 1.1684499886 pounds, Width: 0.74803 inches
Author: Burmann, Christoph, Riley, Nicola-Maria, Halaszovich, Tilo, Schade, Michael, Klein, Kristina, Piehler, Rico
Language: en
Binding: Paperback

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