"This is the first major study to examine the relationships between gender, media, and modernity in Asian contexts. In examining these links, contributors analyse gender and fluctuations of power by concentrating on the reach of global media and its (re)working in local contexts. The book explores questions involving the relationship between global media flows, gender, and modernity in the region. First, what is the role that global communications media play in constructing ideas about cultural identities in Asian contexts? Second, how do media texts and the politics of consumption construct versions of a 'modern woman' in some Asian contexts? Third, how do we define and interpret the feminine as understood in an Asian context?"--Publisher's description.
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