In order to do business effectively in contemporary South Asia, it is necessary to understand the culture, the ethos, and the region's new trading communities. In tracing the modern-day evolution of business communities in India, this book uses social history to systematically document and understand India's new entrepreneurial groups.
| ISBN-13: | 9780230205079 |
| ISBN-10: | 0230205070 |
| Publisher: | Palgrave Macmillan |
| Publication date: | 2008-06-25 |
| Edition description: | 2008 |
| Pages: | 363 |
| Product dimensions: | Height: 9 Inches, Length: 6 Inches, Weight: 1.55205432448 Pounds, Width: 0.94 Inches |
| Author: | H. Damodaran |
| Language: | en |
| Binding: | Hardcover |
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