Innovation Management and New Product Development

This text offers final year undergraduate and post-graduate students a contemporary view of innovation management that focuses on the links and overlaps between groups and disciplines. It takes a necessarily broad perspective, bringing together the three areas of business/organisation strategy, marketing and R&D. Moreover, it offers a framework through which students can view the management process of innovation. *Brings together the three areas of business/organisation strategy, marketing and R&D. *Uses international mini-cases including: the development of the Guinness 'in-can system', Gillette Sensor, 3M and many more. *Includes innovation and new product development in one volume.