This book examines an integrated innovation environment. Coverage describes four market archetypes as well as the market outcome for each archetype. The book analyzes innovation dynamics, including commoditization, the constant innovation challenge and the sustainability of innovation along with cases including the iPod, Lego, Barbie, the browser wars and Google.
| ISBN-13: | 9783790819458 |
| ISBN-10: | 379081945X |
| Publisher: | Physica |
| Publication date: | 2007-05-03 |
| Edition description: | 2007 |
| Pages: | 213 |
| Product dimensions: | Height: 9.21 Inches, Length: 6.14 Inches, Weight: 2.3368999772 Pounds, Width: 0.56 Inches |
| Author: | Soumodip Sarkar |
| Language: | en |
| Binding: | Hardcover |
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