Offers a 'ground-floor' view of the innovation process. Organized in three parts, thsi book develops the detailed iterative innovation process and debunks the widely held concept of linear innovation (research->development->product) as the actual innovation process.
| ISBN-13: | 9789814327985 |
| ISBN-10: | 9814327980 |
| Publisher: | World Scientific |
| Publication date: | 2011 |
| Edition description: | 1 |
| Pages: | 233 |
| Product dimensions: | Height: 9.1 Inches, Length: 6.1 Inches, Weight: 1.19 Pounds, Width: 0.9 Inches |
| Author: | Eugene Fitzgerald, Andreas Wankerl, Carl J. Schramm |
| Language: | en |
| Binding: | Hardcover |
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