A successful marketing manager needs to be able to use different media channels to reach specific audiences, and know through campaign research and evaluation, how the component parts of integrated brand marketing are working. This book explores this criteria.
| ISBN-13: | 9780230577343 |
| ISBN-10: | 0230577342 |
| Publisher: | Palgrave Macmillan UK |
| Publication date: | 2010-07-07 |
| Edition description: | 2010 |
| Pages: | 181 |
| Product dimensions: | Height: 8.5 Inches, Length: 5.5 Inches, Weight: 0.83996121822 Pounds, Width: 0.5 Inches |
| Author: | P. Kitchen |
| Language: | en |
| Binding: | Hardcover |
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