Offers the perspective of the multinational corporation as well as that of the small international start-up firm. Provides a strong theory base yet fully reflects the managerial concerns of those who work on the front lines in the business world.
| ISBN-13: | 9780030223785 |
| ISBN-10: | 0030223784 |
| Publisher: | Cengage Learning |
| Publication date: | 1998-08-05 |
| Edition description: | 5 |
| Pages: | 856 |
| Product dimensions: | Height: 10.5 Inches, Length: 8.25 Inches, Weight: 3.8801358112 Pounds, Width: 1.5 Inches |
| Author: | Czinkota, Michael R. |
| Language: | en |
| Binding: | Hardcover |
Discover more books in the same category
