• International Marketing

International Marketing

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Est. Date: Jan 15, 2026

This edition contains an increase in coverage of technology's impact on the international market arena and a more comprehensive website, helping to provide updates to text content in this continually changing field.

  • Author(s): Philip R. Cateora, John L. Graham
  • Publisher: McGraw-Hill/Irwin
  • Language: en
  • Pages: 702
  • Binding: Paperback
  • Edition: 13th
  • Published: 2008
  • Dimensions: Height: 10.901553 Inches, Length: 8.499983 Inches, Weight: 3.25843223236 Pounds, Width: 1.14173 Inches
  • Estimated Delivery: Jan 15, 2026
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