• International Marketing

International Marketing

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SKU SHUB52170
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Est. Date: Feb 4, 2026
Overview

This edition contains an increase in coverage of technology's impact on the international market arena and a more comprehensive website, helping to provide updates to text content in this continually changing field.

Product Details

ISBN-13: 9780071274722
ISBN-10: 0071274723
Publisher: McGraw-Hill/Irwin
Publication date: 2008
Edition description: 13th
Pages: 702
Product dimensions: Height: 10.901553 Inches, Length: 8.499983 Inches, Weight: 3.25843223236 Pounds, Width: 1.14173 Inches
Author: Philip R. Cateora, John L. Graham
Language: en
Binding: Paperback

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