Offers a global treatment of international marketing - providing students with the resources they need to grasp the complexities and issues when marketing across borders.
| ISBN-13: | 9780077108304 |
| ISBN-10: | 0077108302 |
| Publisher: | McGraw-Hill Education |
| Publication date: | 2006 |
| Edition description: | European ed of 2nd revised ed |
| Pages: | 664 |
| Product dimensions: | Height: 10.2999794 Inches, Length: 7.6999846 Inches, Weight: 2.76018752024 Pounds, Width: 1.1401552 Inches |
| Author: | Pervez N. Ghauri, Philip R. Cateora |
| Language: | en |
| Binding: | Paperback |
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