The third edition of International Marketing provides a complete introduction to international marketing in the twenty-first century. With up-to-date coverage of all core topics, an accessible writing style and distinct emphasis on culture, this new edition facilitates a deeper understanding of the subject. One of the only books to take a truly international approach, it's an ideal text for students studying international marketing.
| ISBN-13: | 9780077122850 |
| ISBN-10: | 0077122852 |
| Publisher: | McGraw-Hill Higher Education |
| Publication date: | 2010 |
| Edition description: | International studen |
| Pages: | 682 |
| Product dimensions: | Height: 10.35431 Inches, Length: 7.75589 Inches, Weight: 0.00220462262 Pounds, Width: 1.14173 Inches |
| Author: | Pervez N. Ghauri, Philip R. Cateora |
| Language: | en |
| Binding: | Paperback |
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