Introduction to Advertising and Promotion: An Integrated Marketing Communications Perspective (The Irwin/McGraw-Hill series in marketing)

Name: Introduction to Advertising and Promotion: An Integrated Marketing Communications Perspective (The Irwin/McGraw-Hill series in marketing)
Price: 54.33 USD
Availability: InStock
ISBN: 9780071152075

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* This book is in LIKE NEW condition. Cover shows very little shelf or handling wear. * The spine and pages are tight, with NO WRITING, CREASES OR TEARS. * KERRCO is committed to 100% customer satisfaction. As always, THANK YOU!

Product Details

ISBN-13:	9780071152075
ISBN-10:	0071152075
Publisher:	McGraw-Hill Education (ISE Editi
Publication date:	1997
Edition description:	4Rev Ed
Pages:	800
Product dimensions:	Weight: 3.4833037396 Pounds
Author:	Michael Belch George Belch
Language:	en
Binding:	Paperback