For undergraduate-level courses in Electronic Commerce. Explore the essential concepts of electronic commerce. Written by experienced authors who share academic as well as real-world practices, this text features exceptionally comprehensive yet manageable coverage of a broad spectrum of EC essentials from a global point of view. The third edition pays special attention to the most recent developments in online behavior in our business, academic, and personal lives.
| ISBN-13: | 9780138010140 |
| ISBN-10: | 0138010145 |
| Publisher: | Pearson Education |
| Publication date: | 2011 |
| Pages: | 539 |
| Author: | Efraim Turban, David King, Judy Lang |
| Language: | en |
| Binding: | Paperback |
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