Introduction to Qualitative Research Methods in Psychology

Understand the fundamentals of qualitative research methods and bring the theory to life in your own research projects Introduction to Qualitative Research Methods in Psychology, 5th edition is a comprehensive, practical introduction to qualitative research. This textbook will equip you with a solid foundation of the theoretical principles of qualitative research, starting with the basics of what it is we mean by qualitative research in psychology. It demonstrates how qualitative methods have developed historically and a new chapter on internet-mediated online research brings the discussion around research methods in a post-pandemic world to the forefront. With a clear and straightforward style, this easy-to-follow textbook gives you practical guidance through the key methods of qualitative data collection and data analysis, which will give you the confidence and skills to carry out your own research. Updated examples of current, real-world research throughout the text will bring the theory of these concepts to life and dedicated sections on ethics, quality and report writing demonstrate the essential factors that you need to consider when conducting and writing up your own reports. About the authors: Dennis Howitt was a Reader in Psychology at Loughborough University. He is a chartered forensic psychologist and a fellow of the British Psychological Society, with a specific interest in the study of mass communications and the application of psychology to social issues. Pearson, the world's learning company.