This textbook is aimed at business and management undergraduates, as well as MBA or DMS students converting from other disciplines, who are taking an introductory module in economics. It explores the application of economic concepts and techniques in business, and how they assist operational decision making and strategy formation. These micro-economic principles are put in context within the wider national and international macro-economic business environment.
| ISBN-13: | 9780077095611 |
| ISBN-10: | 0077095618 |
| Publisher: | McGraw-Hill |
| Publication date: | 2000 |
| Edition description: | UK Ed |
| Pages: | 354 |
| Product dimensions: | Height: 9.5999808 Inches, Length: 7.499985 Inches, Weight: 1.5873282864 pounds, Width: 0.7499985 Inches |
| Author: | Julian Gough |
| Language: | en |
| Binding: | Paperback |
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