This practical manual presents a management strategy for developing and implementing a customer-retention strategy. It explains why customer retention matters, how and why organizations should be selective about securing and retaining those customers, and how retention will improve profits.
| ISBN-13: | 9780077091392 |
| ISBN-10: | 0077091396 |
| Publisher: | McGraw-Hill Companies |
| Publication date: | 1996 |
| Pages: | 254 |
| Product dimensions: | Weight: 0.881849048 Pounds |
| Author: | Mark Stewart |
| Language: | en |
| Binding: | Paperback |
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