An indepth glossary, this accessible book successfully introduces students to the key concepts, themes and principles of Public Relations. Terms are organized alphabetically and are fully cross-referenced for ease of use. Suggestions for further reading help to consolidate knowledge and aid understanding.
| ISBN-13: | 9780230203297 |
| ISBN-10: | 0230203299 |
| Publisher: | Macmillan Education UK |
| Publication date: | 2009-04 |
| Edition description: | 2009 |
| Pages: | 264 |
| Product dimensions: | Height: 8.5 Inches, Length: 5.5 Inches, Weight: 0.75177631342 Pounds, Width: 0.5539359 Inches |
| Author: | Sandra Cain |
| Language: | en |
| Binding: | Paperback |
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