A comprehensive three-part framework of structure-behaviour-supply discusses the present and future of India's mega consumption story, the most exciting in the world, with over half of its GDP accounted for by domestic consumption. Consumer India is ripe and waiting.
| ISBN-13: | 9780143465492 |
| ISBN-10: | 014346549X |
| Publisher: | Penguin Random House India Pvt. Limited |
| Publication date: | 2024 |
| Pages: | 304 |
| Product dimensions: | Height: 0.72440944808 inches, Length: 8.7401574714 inches, Weight: 0.5732018812 pounds, Width: 2.73622046965 inches |
| Author: | Rama Bijapurkar |
| Language: | en |
| Binding: | Hardcover |
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