Made in Britain: Tradition and Style in Contemporary British Fashion

British style is admired and imitated the world over. A universal currency in design, it is beyond fashion: an enduring image that dresses an attitude and a lifestyle, and that continues to combine quality and tradition with the contemporary and new. This book explores the phenomenon of this peculiarly British style, its history, its trademarks, and its inspired reinventions.Five chapters explore key elements of British style in the 20th and 21st centuries - innovative tailoring for which Savile Row has been famous since the 18th century, now headed by designers Timothy Everest and Richard James; the enduring popularity of woollens, tartans, and other traditional British fabrics; the rebranding of the classic British design houses including Burberry and Aquascutum; the important place in British fashion of accessories and special wear for events; and the new wave of radical British designers now working in the industry. The book features the work of high-profile designers such as Vivienne Westwood, Alexander McQueen, and Julien MacDonald plus a wealth of new designers, some of whose work has never been published.With an authoritative text by design expert Catherine McDermott and superb fashion photography, Made in Britain is a fascinating and timely retrospective for fashion students, aficionados of British style, and anyone with an interest in fashion.