This mainstream Principles text follows a Planning, Organizing, Leading, and Controlling framework. However, it also has strong OB flavor.(See The "OB in Action" features in every chapter). There is an emphasis on management as cross-functional in nature. Each chapter ends with brief cases on Diversity, Entrepreneurship, and Strategy. There is a running case called "The Business Team, Inc." in which several recent college graduates (with business degrees in Finance, Marketing, Management, etc.) wrestle with a business challenge. A CD-ROM is packaged in the back of every text, the full text, video clips, and a link to the Dessler Web site, which includes full support on PHLIP. The Web site can also be accessed at
| ISBN-13: | 9780138629700 |
| ISBN-10: | 0138629706 |
| Publisher: | Prentice-Hall Canada, Incorporated |
| Publication date: | 1998 |
| Edition description: | Includes Cd-rom |
| Pages: | 703 |
| Product dimensions: | Height: 10.5 Inches, Length: 8.5 Inches, Weight: 3.30472930738 Pounds, Width: 1.25 Inches |
| Author: | Gary Dessler |
| Language: | de |
| Binding: | Hardcover |
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