By illustrating how effective managers apply economic theory and techniques to solve real-world problems, MANAGERIAL ECONOMICS 13E helps future business leaders learn to think analytically and make better decisions. As always, the seasoned author team balances a solid foundation of traditional microeconomic theory with extensive exploration of the latest analytical tools in managerial economics, such as game-theoretic tactics, information economics, and organizational architecture. This new edition is concise, comprehensive, and current with cutting-edge coverage of important management topics relevant to today's students, including an exciting focus on "green" business and environmentally friendly practices and products.
| ISBN-13: | 9781285420929 |
| ISBN-10: | 1285420926 |
| Publisher: | Cengage Learning |
| Publication date: | 2013-07-16 |
| Edition description: | 13 |
| Pages: | 750 |
| Product dimensions: | Height: 10.5 Inches, Length: 8.5 Inches, Weight: 3.3620494955 Pounds, Width: 1.25 Inches |
| Author: | James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris |
| Language: | en |
| Binding: | Hardcover |
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