This comprehensive guide discusses how managers can: influence the distributor to adopt a market-oriented approach; develop mutually agreed policies, plans and procedures; isolate those areas of business which need strict control; and manage unsatisfactory situations and relationships.
| ISBN-13: | 9780273039563 |
| ISBN-10: | 0273039563 |
| Publisher: | Financial Times/Pitman Pub. |
| Publication date: | 1992 |
| Pages: | 340 |
| Author: | Vinoo Iyer |
| Language: | en |
| Binding: | Hardcover |
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