Managing Cross-Cultural Communication Principles and Practice

La 4e de couverture indique: "Managing Cross-Cultural Communication is an engaging introduction to the principles and practice of global cross-cultural communication. Blending theory and practice, and drawing on the author's experience of carrying out consultancy assignments around the world, this fully revised and updated 2nd edition offers practical and realistic guidelines for achieving effective cross-cultural communication in a wide range of cross-cultural and cross-border contexts. A brand new chapter examines the importance of interracial communication and the new edition has a heightened focus on international sales and marketing. Relevant theories and research findings are clearly explained, and key points are illustrated with numerous examples drawn from a wide variety of situations."