This book provides an in-depth exploration of two key aspects of managing cultural collaborations: managing the multiple identities of venture participants and managing the diverse images and brand relationships.
| ISBN-13: | 9780367222260 |
| ISBN-10: | 0367222264 |
| Publisher: | Routledge |
| Publication date: | 2022-09-05 |
| Edition description: | 1 |
| Pages: | 130 |
| Product dimensions: | Height: 8.499983 Inches, Length: 5.499989 Inches, Weight: 0.9259415004 Pounds, Width: 0.51 Inches |
| Author: | Tanja Johansson, Annukka Jyrämä, Kaari Kiitsak-Prikk |
| Language: | en |
| Binding: | Hardcover |
Discover more books in the same category
Be the first to review this book!
