Tells how to handle twenty-five marketing functions, develop new products, conduct market research set competitive prices, acquire marketing information, and evaluate progress
| ISBN-13: | 9780070684416 |
| ISBN-10: | 0070684413 |
| Publisher: | McGraw-Hill |
| Publication date: | 1988 |
| Edition description: | First Edition |
| Pages: | 371 |
| Product dimensions: | Height: 9.5 Inches, Length: 6.25 Inches, Weight: 15.652820602 Pounds, Width: 1.25 Inches |
| Author: | Stewart A. Washburn |
| Language: | en |
| Binding: | Hardcover |
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