Merging practice with theory, this introduction to marketing portrays the state of the art, providing full coverage of all major aspects of marketing, including strategic planning, demographics, marketing information systems, pricing, integrating, and analyzing marketing plans.
| ISBN-13: | 9780023344015 |
| ISBN-10: | 0023344016 |
| Publisher: | Macmillan Pub. Co. |
| Publication date: | 1990 |
| Edition description: | 4th |
| Pages: | 889 |
| Product dimensions: | Weight: 1.543235834 Pounds |
| Author: | Joel R. Evans, Barry Berman |
| Language: | en |
| Binding: | Hardcover |
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