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Marketing

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SKU SHUB50879
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Get it by: Aug 20, 2026
Overview

Completely updated for the 11th edition, the Study Guide contains the following features for each chapter in the text:A Chapter Overview that briefly discusses the chapter objectivesA complete Chapter OutlineA Self Quiz; andA set of Critical Thinking QuestionsEach chapter ends with a Surfing the Net section in which students are provided with online resources related to the chapter concepts.

Product Details

ISBN-13: 9780030190292
ISBN-10: 0030190290
Publisher: Dryden Press
Publication date: 1997-08
Edition description: 9
Pages: 448
Product dimensions: Height: 11 Inches, Length: 8.75 Inches, Weight: 2.05 Pounds, Width: 1 Inches
Author: Louis E Boone, David P. Stone, Valerie L. Lee, Judith D. McDuff, Boone
Language: en
Binding: Paperback

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