Provides case studies, exercises and examples, which place marketing theory in a real world context. This book integrates the competencies throughout the text by following the objectives from the chapter opener and within the text through the use of colour icons.
| ISBN-13: | 9780074712627 |
| ISBN-10: | 0074712624 |
| Publisher: | McGraw-Hill |
| Publication date: | 2004 |
| Edition description: | 5th Revised edition |
| Pages: | 558 |
| Product dimensions: | Height: 4.01574 Inches, Length: 3.18897 Inches, Weight: 0.00661386786 Pounds, Width: 0.35433 Inches |
| Author: | Peter Rix |
| Language: | en |
| Binding: | Paperback |
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