Marketing and Management Interfaces in the Enactment of Strategic Management Accounting Practices An Exploratory Investigation

The three main elements of this report are:· A review of the literature dealing with measurement of performance in management accounting and in marketing· A field study of ten organizations in different sectors (manufacturing, financial services, retailing)· A full description of the three types of interfaces between management accounting and marketing. * Contains review of the literature * Based on a field study of ten organizations* Includes a full description of the three types of interfaces between management accounting and marketing