This volume examines channel management, relationship marketing and the role of technology as marketing channels move into the 21st century. This edition has been updated with new information.
| ISBN-13: | 9780030977367 |
| ISBN-10: | 0030977363 |
| Publisher: | South-Western College Pub |
| Publication date: | 1994-08-30 |
| Edition description: | 5 |
| Pages: | 707 |
| Product dimensions: | Height: 9.75 Inches, Length: 1.25 Inches, Width: 8 Inches |
| Author: | ROSENBLOOM |
| Language: | en |
| Binding: | Hardcover |
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