There are numerous practitioner-based books that tell readers how to do marketing communications. This book seeks to provide an alternative, perhaps more challenging perspective to the subject, being written from an academic perspective. It seeks to bring together aspects of both marketing and corporate communications on the basis that relationship marketing principles will continue to be the dominant paradigm. Instructor's Manual with PowerPoint Slides (0-13-010220-2).
| ISBN-13: | 9780130102294 |
| ISBN-10: | 0130102296 |
| Publisher: | Pearson P T R |
| Publication date: | 1999 |
| Edition description: | 2 |
| Pages: | 560 |
| Product dimensions: | Height: 9.75 Inches, Length: 7.75 Inches, Weight: 2.98946827272 Pounds, Width: 1.25 Inches |
| Author: | Chris Fill |
| Language: | en |
| Binding: | Paperback |
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