• Marketing Competences and Strategic Flexibility in China

Marketing Competences and Strategic Flexibility in China

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SKU SHUB293598
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Overview

Today's China presents a unique setting for organizations. Through an examination of current Chinese business, this book addresses its business culture and environment. In particular, it considers how firms build distinctive capabilities of organizational learning and strategic flexibility to achieve superior customer-focused performance.

Product Details

ISBN-13: 9780230013506
ISBN-10: 0230013503
Publisher: Palgrave Macmillan UK
Publication date: 2006-12-01
Pages: 261
Product dimensions: Height: 8.50392 Inches, Length: 5.5118 Inches, Weight: 1.07806046118 Pounds, Width: 0.6874002 Inches
Author: Y. Wang, R. Li-Hua
Language: en
Binding: Hardcover

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