Marketing for Hospitality and Tourism

"Marketing for Hospitality and Tourism, 8e is the definitive source for hospitality marketing courses.Taking an integrative approach, this highly visual, four-colour book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon,is the most frequent adoption for the course. Developed with extensive student and professor reviews, this edition includes new coverage of social media,discussion of current industry trends, and hands-on application assignments." -- Provided by publisher.