This updated edition has been given an international flavour, including more European coverage, a new chapter on international planning, and a new case study with specimen answers.
| ISBN-13: | 9780077092917 |
| ISBN-10: | 0077092910 |
| Publisher: | McGraw-Hill |
| Publication date: | 1998 |
| Edition description: | 2 |
| Pages: | 466 |
| Author: | Geoffrey Lancaster, Lester Massingham |
| Language: | en |
| Binding: | Paperback |
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