This first edition of Marketing Management offers a unique perspective on the people, the markets, and culture of the Arab world. The adapting authors of this book, Baalbaki, Shamma and Hassan, have first-hand experience of the region and have used this knowledge to create a resource especially designed for this part of the world. Available in summer 2012, this book is a first of its kind, combining international marketing theory with an Arab perspective.
| ISBN-13: | 9781447925217 |
| ISBN-10: | 1447925211 |
| Publisher: | Pearson Education |
| Edition description: | Arab world ed |
| Product dimensions: | Height: 10.82675 Inches, Length: 8.2677 Inches, Weight: 2.0723 Pounds, Width: 0.98425 Inches |
| Author: | Salah Hassan |
| Language: | en |
| Binding: | Paperback |
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