• Marketing Real People, Real Decisions

Marketing Real People, Real Decisions

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SKU SHUB68535
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Overview

Imagine you are Dr Steve Perry, Commercial Director of Visa Europe - the world's leading electronic payment system and one of the top ten sponsors of the Olympics, Paralympics and FIFA World Cup. Visa have developed V PAY which is the first trans European chip and pin payment system and the question facing Dr Steve Perry was, how does Visa Europe try to move European banks over to V PAY as the preferred payment card solution?

Product Details

ISBN-13: 9780273758167
ISBN-10: 0273758160
Publisher: Pearson
Publication date: 2013
Edition description: Illustrated
Pages: 632
Product dimensions: Height: 10.75 Inches, Length: 7.5 Inches, Weight: 2.69404884164 Pounds, Width: 1 Inches
Author: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
Language: en
Binding: Paperback

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