Includes a variety of UK and European cases, providing European students with an insight into marketing research in a European environment. This edition takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities.
| ISBN-13: | 9780077109363 |
| ISBN-10: | 0077109368 |
| Publisher: | McGraw-Hill/Irwin |
| Publication date: | 2006 |
| Edition description: | 3rd |
| Pages: | 730 |
| Product dimensions: | Height: 9.4488 Inches, Length: 7.55904 Inches, Weight: 0.00220462262 Pounds, Width: 1.1811 Inches |
| Author: | Joseph F. Hair, Robert P. Bush, David J. Ortinau |
| Language: | en |
| Binding: | Paperback |
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