Marketing Strategies for the New Europe: A North American Perspective for 1992

Name: Marketing Strategies for the New Europe: A North American Perspective for 1992
Price: 65.81 USD
Availability: InStock
ISBN: 9780877572039

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Overview

Examines the changes in the marketing strategies that will be necessary in order to market goods and services in Europe

Product Details

ISBN-13:	9780877572039
ISBN-10:	0877572038
Publisher:	Amer Marketing Assn
Publication date:	1990
Edition description:	First Edition
Pages:	202
Product dimensions:	Weight: 0.8 Pounds
Author:	John K., Jr. Ryans, Pradeep A. Rau
Language:	en
Binding:	Hardcover